Hi there. I am 26. French by birth. European by heart. I work with a small communication and branding agency in Copenhagen, Denmark, where I have landed in august 2003.

Aside from my work I try to write the final pages of my master thesis at the local B-school, a place where, to my great satisfaction, I have heard more often about Derrida & Bourdieu than Kotler or Porter. I guess this may be the reason why the paper moderately deals with marketing and branding theory while, I am concerned, it ambitions to address something more elusive and indeterminate. Hmm, let’s say for now that it navigates at the crossroad of identity issues, places/space and discourses in relation to marketing as both a practice and a theoretical field.

I would like this weblog to be both an opportunity to explicit, develop, articulate and defend my thoughts as well as to engage in fruitful discussions with those of you interested. Whether you share my views or wholeheartedly dismiss them, never hesitate to voice your point of view. The name of this weblog has been ironically inspired by friends’ remark regarding a certain personal ability to disagree with anything that others say in any occasion. I have to say that I do not completely agree with their view though. ;-)

As I have always been curious (i.e. undisciplined), I have no exclusive in terms of interest areas and wish to prolong that plurality here. Let see whether this gets us somewhere…

contact : idnca.dk at gmail

I very much welcome e-correspondence, on the blog or by email, in Danish, Spanish, English and even French.


2 Responses to “About”

  1. 1 Jonathan Schroeder 13/05/2007 at 8:31 pm

    like your site. pointing you to a research network and project that may be of interest, with a paper of mine called images in brand culture.

    J Schroeder

  2. 2 Vincent Petit 11/11/2007 at 3:39 am


    jeg kan godt lide dit blog! Jeg har tusinde spørgsmål om Danmark, og dansk…

    Hilsen fra en fransk erasmus studrende i Dresden,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

Let this diversity of opinions be propounded to, and laid before him; he will himself choose, if he be able; if not, he will remain in doubt. "Che non men che saver, dubbiar m' aggrata." ["I love to doubt, as well as to know."-- Dante, Inferno, xi. 93] for, if he embraces the opinions of Xenophon and Plato, by his own reason, they will no more be theirs, but become his own. Who follows another, follows nothing, finds nothing, nay, is inquisitive after nothing. "Non sumus sub rege; sibi quisque se vindicet." ["We are under no king; let each vindicate himself." --Seneca, Ep.,33]"
Montaigne - Essais I, XXVI, Of The Education of Children
Add to Technorati Favorites

July 2018
« Feb    

Blog Stats

  • 7,855 hits

%d bloggers like this: